Experience behind the work

Real businesses.
Hands-on experience.

Website development, online sales and internal systems—these are businesses and organizations I’ve been directly involved with, and the work I’ve done for each.

Website build & ongoing maintenance

A Florida mission.
An enduring legacy.

Conservation nonprofit · Established 1969

Friends of the Everglades / Website design & maintenance

A website for a mission
that matters.

Founded in 1969 by Marjory Stoneman Douglas, Friends of the Everglades is a conservation nonprofit working to protect and restore the Everglades.

I built their website and continue to maintain it. The site brings together the organization’s mission, advocacy updates, education resources and ways for supporters to get involved.

My role: Website development and continuing maintenance for the organization.
The website: Organization history, news and advocacy, Young Friends education resources, and ways to donate or take action.

It’s an example of the work beyond launch: continuing to look after a website that serves an active organization and the people following its mission.

Explore website services

A longstanding client relationship.

Premium products.
A long-term commitment.

Longstanding client · Web & marketing

M-Clip / First-hand ecommerce experience

More than a project.
A long-term commitment.

M-Clip is a premium money clip and accessories business selling through Shopify and Amazon. I’ve known the owners for the life of the business and handle all of its web and marketing work.

The challenge: Present a detailed product range clearly while managing the work across the storefront and sales channels.
My involvement: Responsibility for the web and marketing, including hands-on store improvements, product and collection content, app settings, and search and advertising performance.
The hands-on work: Improving how product options, pricing and related accessories are presented, making it easier for customers to understand the choices and shop.

M-Clip has seen strong growth in online sales. My ongoing work spans Shopify, Amazon and marketing—connecting how customers discover the products with how they shop and buy.

Explore online sales

First-hand operating experience.

The storefront.
The systems.
The whole business.

Retail business · Web & operations

Florida Keys Outfitters / Retail & business systems

Experience from
inside the business.

Florida Keys Outfitters is a saltwater fly shop in Islamorada, where I spent about six years running the day-to-day business—with responsibility that reached well beyond the website.

I ran the website and email campaigns, along with all the internal business systems—including Lightspeed and QuickBooks. The customer experience and the day-to-day operation were both part of my job.

My role: About six years managing day-to-day operations, alongside the website, marketing and internal business systems.
Web & marketing: Responsibility for the website and email campaigns as part of running the business.
Internal systems: Hands-on responsibility for the business’s internal systems, including Lightspeed and QuickBooks.

That experience shapes how I approach a project today: understanding how the website, marketing and internal systems support the people running the business.

Explore business systems